Humans have a primal attraction to a crackling flame and the ambience of a cozy fireplace. Architect Frank Lloyd Wright called the hearth the “the psychological center of the home,” and designed all his residences around a central fireplace.

For the majority of humans who now live in urban areas, a traditional wood-burning fireplace is not a practical or healthy option (for reasons we explain below). This reality has made gas fireplaces popular because they pair the beauty of fire with the convenience of a switch and without the hassle of chopping wood and lighting a flame. But because elimination of gas is a fundamental tenet of decarbonizes living, and we all love a cozy fire, we need alternative decarbonizes hearth options. Enter the electric fireplace.

The State of American Fireplaces

First, a little context on the hearths in American homes. 41% of new homes in the US have a fireplace, yet the traditional wood-burning one is disappearing. New homes with fireplaces of any kind declined by almost two-thirds from 1978 to 2017, possibly because fireplaces are plagued with problems like heat loss through the chimney, indoor air pollution, and risk of fire spreading. However, according to the National Association of Home Builders’ What Home Buyers Really Want, 55 and 48% of home buyers rate gas- and wood-burning fireplaces, respectively, as desirable or essential, and this share has been increasing since 2003.

Why Fireplaces Matter

Research consistently finds that traditional wood-burning and gas stoves are bad for indoor and outdoor air quality and create serious issues for human health and the environment. Burning wood releases harmful gas and particulate matter that leads to respiratory issues for people living in the home and around it. It’s one of the biggest sources of air pollution in the county where we live. Natural gas also pollutes indoors through combustion and leaks and releases significant outdoor pollution, including NOx and carbon dioxide. Air quality districts in California are beginning to phase out any natural gas combustion in the home because the air pollution exceeds that of gas power plants. Other countries have similar issues. In the UK, for example, fireplaces and stoves are now the largest single source of primary particle pollution, greater than traffic and industry!

Fortunately there is a great way to create clean, healthy, low carbon ambience with the feel of old school flames: the electric fireplace is the future home hearth. Because electricity is getting dramatically cleaner every year, with the rise of renewables and the demise of coal, electric fireplaces offer a cozy vibe without any of the negative health or environmental impacts.

Until recently, fireplaces were synonymous with combustion, and the words “electricity” and “fire” were rarely paired together in a positive way. When we think of electric heat, many of us imagine the glowing red, inefficient electric resistance coils that are hardly associated with a comforting fireplace. But like so many new, clean electric home technologies, the electric fireplace has undergone rapid, and appealing, changes over the last ten years.

Benefits of Electric Fireplaces

The electric fireplace is a radically improved, often overlooked, technology that has a lot going for it:

• Ambience: You may be surprised to know that electric fireplaces can provide a great looking flame. Thanks to LEDs and a mirror element that rolls and reflects light, many electric flames look pretty realistic. You can enjoy them around the clock and any time of year because most models allow you to use the flame without the heat. Some models offer an option to change the color below the flame, which is our kids’ favorite party trick. Some varieties come with a material that sits in front of or below the flame to anchor it like a real fire. Since there’s not a real flame, you can use whatever material you want, including wood or stone to give it a natural look.
• Safety: Unlike combustion fireplaces, the electric varieties have no risk from open flames or sparks that could lead to an uncontrolled fire. They are cool to the touch, making them great for homes with kids and pets. They safely operate near other appliances, including below TVs, which is a common set up.
• Cost: Electric fireplaces are, by far, the most inexpensive type of fireplace to buy and install. The unit itself averages $1000, but you can find models as low as $200, compared to $1500 to $3500 for a gas fireplace insert. They are also much cheaper to install than gas or wood stoves, which typically run $2,000 to $10,000, because they require no outdoor venting or permitting. They simply plug into an outlet.
• Improved Air Quality + Health: As discussed above, burning wood and gas creates significant amounts of indoor and outdoor air pollution. 
• Carbon-Free: Of course, for us, committed to decarbonizing our lives, the number one benefit is the ability to remove natural gas from your home and run a fireplace on clean, emissions-free electricity.